I was in Toronto last week for a few days, with my wife pushing me around town in a wheelchair because of my (at that point unknown) herniated disk. It was a great vacation all except for the back and leg pain, the six hours in the Toronto General Hospital Emergency Room, and the relative discomfort of a wheelchair with a son on my lap.
I saw this store across the street, and wish I could have gotten a better picture, but this one should be sufficient to say, "Think before you name your store."
Note: I was informed by a friendly knowledgeable person Iwho apparently is a Canadian as well) that the Brick stores are among Canada's largest and most successful type stores. The name still sounds funny to me.
While I am posting a few pics, my son must be in practice to be a stocktrader.