Are people more willing to tolerate music they do not like for preaching they do like, or preaching they do not like for music they do like?
Thom Rainer’s book Surprising Insights from the Unchurched reports that music was an important factor for just 11% of the people they surveyed. I wonder if the survey takes into account alternative explanations.
In other words, if identical preaching existed in two different churches (one contemporary and one traditional), which would grow faster?
If I understand the survey correctly, and interpret it correctly, it would seem they should grow at a fairly even rate.